How Japan’s aging population may have something to teach China

Japan is today facing a critical societal shift as more than 25% of its population is now 65-years-old or older. According to McKinsey Quarterly estimations, this rate will reach 36% in 2040, posing a threat to the economy of the country

However, this change in social demographics can also be a real windfall for Japanese companies as it opens up a new, more international market. Developing a new workforce of seniors by creating adaptive environments to suit their needs, or setting up services and products in order to improve the livelihood of aging populations all offer new commercial opportunities to companies. These various new initiatives could potentially guide China as well, encouraging them to also reappraise this critical social issue in China .